Skip to content

Life. Style. Etc.: Clee Varon

Boulevard chats with the Director of Business Development, Iconic Wineries of BC
cleevaron-7
Clee Varon, Director of Business Development, Iconic Wineries of BC.

Where were you born and where did you grow up?

I was born and raised in Brantford, Ontario. In my early 20s I spent a year in London, England and then moved to Alberta, where I spent 24 years living in the Canadian Rockies.

What has been your career path?

My career began in social work, focusing on child welfare, but my passion for the hospitality industry led me to pivot and fully immerse myself in that field. This included working as part of the inaugural team for Canadian Pacific Hotels & Resorts’ Kananaskis Lodge and Hotel Kananaskis, which played host to the Winter Olympics and the G8 Summit.

I transitioned to the Fairmont Chateau Lake Louise, a venue renowned for hosting the season’s first World Cup downhill races. My role as host to international teams spanned eight seasons.

Eventually, I relocated to Kelowna, inspired by my son’s path, and transitioned to the wine industry, where I’ve taken on a strategic role with Iconic Wineries of BC and the Mark Anthony Group, leveraging my extensive experience in luxury hospitality and event management to drive profitability and strategic initiatives.

What is the one aspect of your work that really gets you fired up?

As a dedicated member of the community with a deep-seated passion for fostering lasting relationships, I find immense joy in creating unforgettable memories. At Iconic Wineries, I am privileged to work with an amazing array of luxury brands that enable me to turn our clients’ dreams into reality.

Moreover, the opportunity to support and give back to the Okanagan community is an aspect of my role that I hold dear. It’s not just about the wine – it’s about weaving the fabric of community and enhancing the lives of those we serve.

What are you passionate about outside of work?

My two sons are the centre of my universe, and cherishing every moment with them is my utmost priority. I’m a firm believer in the benefits of a healthy diet and take joy in preparing nutritious meals. My commitment to fitness is unwavering, complemented by my passion for outdoor activities like hiking, biking and downhill skiing.

What’s the best life lesson you’ve learned in the last five years?

Taking a moment to stop and smell the roses is essential. It’s important to take time for oneself. The addition of an Australian shepherd puppy to my life has profoundly altered my perspective, offering a new lens through which I view the world. This reminds me to appreciate the simple joys and discoveries that each day brings.

Which of your innate qualities or daily practices has led to your success?

My passion for fostering meaningful connections and my relentless drive to excel in my endeavours are the cornerstones of my professional ethos.

Cultivating robust relationships with clients is paramount, as it generates the loyalty and trust that I diligently seek to establish daily. Descriptors such as “highly energetic,” “meticulously organized,” and “adept at multitasking” enable me to fulfill my personal and professional aspirations.

What is good style to you?

Being yourself. Fashion has always been my passion, and I take pride in dressing impeccably for every occasion. It’s my belief that a great sense of style not only enhances appearance but also boosts confidence.

How would you describe your personal style?

My style varies with the occasion, embodying a simple yet robust aesthetic. It leans towards a relaxed, country-inspired look that’s effortlessly stylish and comfortable. This approach to fashion reflects a blend of practicality and a strong sense of personal identity.

Fashion & Beauty

All-time favourite piece: Jeans and white T-shirt.

Favourite pair of shoes: Any A.S.98 boots or shoes.

Favourite day-bag: Lululemon crossbody bag.

Favourite work tool: Dell laptop and home office.

Favourite jewellery piece or designer: David Yurman.

Fashion obsession: Winter layering and sweaters.

Necessary indulgence for either fashion or beauty: Fashion – shoes and jackets; beauty – mascara.

Scent: Anais Anais Cacharel.

Style Inspirations & Life

Style icon: Linda Evangelista and Princess Diana.

Favourite fashion designer or brand: Free People, InWear, French Connection.

Favourite musician: I have a few, but Van Morrison, Rolling Stones, Eagles, Fleetwood Mac would be the first that come to mind.

Album on current rotation: Conner Smith; Adam Doleac.

Film or TV show that inspires your style or that you just love the style of: Yellowstone, all the way; TV show hands down is The Young & The Restless – my all-time daily release.

Favourite cocktail or wine:  Favourite cocktail, Dillon’s Gin; favourite wine, Oculus.

Favourite flower: Gladiolus. 

One thing that consistently lifts your spirits during hard times: Family, friends and
my home.

Reading Material

Fave magazine: Boulevard Magazine, locally, Nuvo, House & Home, Alive.

Last great reads: Parable of a Broken Heart, by Steph Leis; Finding Freedom: Harry and Meghan and the Making of a Modern Royal Family, by Omid Scobie; From This Moment On, by Shaina Twain

Book currently reading: Eat Like a Legend, by Dan Churchill, and Brad Pattison’s Puppy Book.

This feature appeared in the fall edition of Boulevard Okanagan.